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An Intimate Look at the World’s Greatest Modern Artists

The Ask

Sofitel Hotels tasked Citizen with supporting the launch of “Revealed,” a compelling photo exhibit curated by Olivier Widmaier Picasso, grandson of Pablo Picasso, that showcases the world’s greatest modern artists at work.

What we did

Citizen identified key influencers and launched a targeted media relations campaign pre-event to generate consumer awareness and editorial coverage. Utilizing Olivier as a spokesperson, Citizen successfully coordinated a media tour and one-on-one interviews prior to the launch event.

Results

This highly successful approach garnered coverage in Montreal’s top media outlets, including La Presse, Le journal de Montreal and BT Montreal, with a total reach of more than 7 million.