The reality is that people
don’t fit into demographics.
They fit into cultures.
They don’t listen to ads.
They listen to ideas.
They don’t buy things.
They buy points of view.
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They ask questions. They look for answers.
They inform their beliefs and opinions.
They do this through conversation.
They expect brands to participate in meaningful conversations too.
Our Leadership Team
Our Partners
The Citizen family brings together the talents of:
